USPA PLASCON Road Safety 2023campaign Launched

    By Dorothy Nekesa

    The Uganda Sports Press
    Association (USPA) together
    with its partners launched
    the 2023 Road safety campaign road
    map.


    Road crashes is an issue that cannot
    be ignored because accidents continue
    to increase everyday. At least 4,000
    people are lost to road carnage
    annually and boda bodas are the
    major cause of this. The indiscipline
    amongst motorists who ignore basic
    traffic rules has made the situation
    worse, including high ranking
    government officials who continue to
    drive on the wrong side of the road”
    he elaborated. Wednesday 19th 2023
    at the Copper Chimney Restaurant in
    Lugogo, Kampala.


    Speaking at the launch chief guest
    the Minister of Works and Transport
    Gen. Edward Katumba Wamala,
    urged Ugandans to desist from just
    offering Lip service.


    “Nearly everyday we see bad
    images of accidents and the statistics
    are not good. We appreciate USPA
    for choosing road safety because
    this is everyone’s responsibility and
    PLASCON for the partnership but
    this is not enough. Even passengers
    are rawdy and irresponsible, we
    should all be responsible because life
    is precious and short” Gen Katumba
    cautioned.


    “As Ministry we plan to develop
    a driving automated system to
    establish how prepared our drivers
    are and how much training they have
    attained.
    Road crashes is an issue that cannot
    be ignored because accidents continue
    to increase everyday. At least 4,000
    people are lost to road carnage
    annually and boda bodas are the
    major cause of this. The indiscipline
    amongst motorists who ignore basic
    traffic rules has made the situation
    worse, including high ranking
    government officials who continue to
    drive on the wrong side of the road”
    he elaborated.


    “We have released the Uganda
    National Road Safety Action Plan, a
    government initiative that seeks to
    reduce the number of road crashes,
    injuries, and fatalities on our roads.
    The main objectives of the Road Safety
    Action Plan involves developing and
    implementing road safety policies,
    legislation, and regulations that are
    evidence-based and aligned with
    international best practices”.
    Organisers plan to improve road
    infrastructure, ensure that it is safe,
    efficient, and accessible to all road
    users, enhancing the capacity of
    road transport agencies and other
    stakeholders to effectively manage
    road safety.


    “We airm to strengthen the
    enforcement of road safety laws
    through enhanced law enforcement,
    public education, and awareness
    campaigns, improving the postcrash response and emergency
    services, strengthening road safety
    data collection and analysis for
    evidence-based decision-making
    and promoting partnerships and
    collaboration among government
    agencies, civil society organizations,
    and the private sector to improve
    road safety” Katumba emphasized.
    Daniel Kayongo Kansai Plascon
    Brand manager said, as the leading
    paint and coatings company in the
    region, beyond selling our products
    we have an obligation to our
    customers and societies in which we
    operate. Onus is on us to support
    causes that are impactful to the society
    like Road safety.


    We shall be in Jinja creating
    awareness around schools together
    with leaders so as to sensitive our
    people on matters respecting other

    road users and the role of a road
    safety hero. We shall re- paint zebra
    crossings too because this is a matter
    of life and death and it ought to be
    approached with equal seriousness,”
    Kayongo expressed.
    The USPA’s Road Safety Campaign
    aims to create awareness and educate
    the public, especially drivers and
    pedestrians, on the importance of
    following traffic rules and regulations.
    The campaign involves partnering
    with different stakeholders, including
    government agencies, private sector
    organizations, and non-governmental
    organizations.


    USPA President, Moses Al Sayeed
    Lubega, Emmanuel Ainebyoona,
    a spokesperson for the Ministry
    of Health (MoH), Representatives
    from Uganda Police’s Directorate of
    Traffic and Road Safety and National
    Council of sports Officials also graced
    this year’s edition.
    Lubega revealed that the activations
    for the campaign will take shape in
    August. These will include media
    activations to sensitize motorists on
    road safety, and processions for the
    same cause (2nd and 4th August
    respectively). On 3rd August, the
    association will hold a requiem
    mass for the Association deceased
    colleagues who perished in an
    accident while on duty, Alsayed
    explained.

    Some of the participants during the USPA – Plascon road Safety launch


    “The intention of the campaign is to
    advocate for order and responsibility
    amongst motorists while on the road.
    I believe that we as media have a big
    role to play in creating awareness
    about road safety in this country.
    USPA is taking the mantle to every
    Uganda to take the initiative of being
    the road safety hero or heroin the
    scribe’s guru added.
    Ministry of Health’s Edwin
    Ainebyoona noted that the ministry
    has equipped hospitals with
    ambulances and other equipment to
    deal with post-crash incidents. He
    said that prevention is better than
    cure, if motorists are cautious on
    the road, hospitals can concentrate
    on treating diseases and not injuries
    sustained from road carnages.

    From left, Health Ministry’s PRO, Mr Emma Ainebyona, Works Minister Gen.
    Edward Katumba, USPA President Mr Moses Alsayed Lubega and Plascon
    Brand Mr Daniel Kayongo


    “Rampant road accidents are
    among the top five causes of death in
    Uganda, we call upon all motorists
    to take charge of their lives on the
    road and lives of those people around
    them on the road. MoH through the
    hospitals will continue to take care
    of accident victims at the emergency
    sections but it would be good if these
    accidents are prevented in the first
    place,since prevention is better than
    cure” Ainebyoona revealed.


    Plascon are the leading partner in
    this years campaign edition and are
    pleased to partner with the Ministry
    of Works and Transport, City Tyres,
    Hardware World, Standard Chartered
    Bank and Nile Special in a road safety
    campaign that aims at shining a
    spotlight on the importance of being a
    responsible driver/road user in-order
    to avoid the risks and dangers that
    come with reckless driving.
    Through this campaign, USPA
    has organized road safety seminars
    and forums, distributed road safety
    materials, and created social media
    campaigns to sensitize the public.


    According to the Uganda Police
    Force annual crime report of 2020, a
    total of 3,527 people died as a result of
    road accidents, while 9,408 others were
    injured. Several factors contribute to
    the high number of road accidents
    in Uganda, including over-speeding,
    reckless driving, drunk driving,
    poor infrastructure, inadequate road
    signs, and insufficient traffic law
    enforcement■

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